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Mission and Vision


A unique premier city of Southeast Asia,
endowed with rich history, culture, and natural resources. 
An international gateway and economic hub 
that is globally competitive 
with a balanced and sustainable development, and sound governance 
empowered by capable, united, peace-loving, and God-fearing citizenry.


The City’s Mission is to

  • improve the quality of life of its citizenry through sound local governance that delivers efficient and effective basic services and provides the necessary infrastructure;
  • preserve and celebrate its rich history and cultural heritage, protect and develop its natural resources; and
  • establish itself as a global player in the transshipment of goods and services in the BIMP-EAGA and the international gateway of the region.